Emperor's Cup
　Mitsubishi F.C. of Tokyo won the Emperor's Cup, beating the defending champions Hitachi F.C. of Tokyo in the final by a score of 2-1. They thus became the winners of the League and Cup double in the1973 season. The Cup Final was held at Tokyo Olympic Stadium on New Year's Day. 35,000 spectators cheered as Mitsubishi made their victory run round the stadium after the game, waving Sayonara to Mitsubishi's star player Sugiyama who has announced his retirement from the Japan Soccer League.

　Brazilian won the Tourney
　Juventus of Sao Paulo from Brazil won the three nation's tournament which was held in Tokyo and Osaka in January. The Brazilians won all of their three matches against the visiting Rumanian side F.C. Constanta and the two Japanese selections. The Japanese A team were second, beating the Rumanians on goal average. The match between Japanese A and F.C. Constanta ended in a goalless draw.

　TV Campaign for Youth Football
　After the so-called "Japanese Soccer Boom" in the 60's, league attendances began to drop in the early 70's. From this some people reached the hasty conclusion that the boom had come to an end and football could not become established in Japan. However, the sensational success of the TV campaign for youth football in the last three years put an end to the pessimistic view as to the future of Japanese football. Now, numerous young boys under 15 years of age have had their interest aroused by TV programs, and can now hope to play in the inter-high school championship which will be broadcast to an audience of 9 million.
　What is the sport of the future in Japan? This is the question the Japanese television companies have been pondering in recent years. The audiences of TV Baseball programs, this still being the most popular sport in Japan, began to show a decrease in the late 60's and TV men began considering which sport would follow baseball. Some considered the volleyball most likely and some decided on football.
　Then Mr. Yosoji Kobayashi, the president of the Nihon Television Network, became interested in football as an international sport. He established a new football club (the Yomiuri S.C. which is now in the second division of the Japan Soccer League)and begun to study the possibilities of introducing professional football to Japan.
　A rather new method of promoting a sport began in 1971. TV companies in various parts of Japan participated in and organized a new net-work for the inter-high school football tournament for boys 16 and 18 years of age. Each company broadcasts the preliminary round of the championship in its particular prefecture. Mr. Kobayashi's NTV company is responsible for the Tokyo area.
　 The finals of the championship are held in Osaka in early January, with twenty-eight high school teams qualifying. Every game of the finals is transmitted by TV to the prefectures of the two teams concerned, and one or two games of interest are broadcast through this nation-wide network every day.
　The success of this TV campaign has been proved over the last three years. The number of TV campanies which participated in the campaign increased to forty in the1973 season. 2517 high school teams competed in the championship which is 159 teams more than in the previous year.

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